Digital Marketing Lead

Hiring manager: Amir Rubin

Israel, Herzliya / Job ID: AE.111

Description:

Verint is growing and looking for a talented and passionate Digital Marketing Leader to join our amazing marketing group!

As our Digital Marketing Lead, you will utilize various marketing systems and tools to drive Verint’s digital marketing strategy, promoting the Verint brand

You will work closely with other members of the Demand Generation team to generate quality leads and increase awareness for Verint’s products and brand.

You will have the unique opportunity to lead Verint’s digital marketing practices and make a significant impact on Verint’s growth.

Responsibilities:

  • Manage our marketing automation system and processes
  • Develop the company’s brand awareness and online presence 
  • Own the company website, improving and optimizing our inbound marketing performance
  • Grow Verint’s social network following and engagement to build communities around the Verint brand
  • Build and execute online marketing campaigns across multiple channels (both organic and sponsored)
  • Measure, monitor, analyze and report on performance of digital marketing activities
  • Work with content creators to generate and share content that builds meaningful connections
  • Work closely with sales development to streamline lead qualification and push quality leads down the funnel
  • Gain and maintain in-depth knowledge of Verint products, industry trends and competition

Requirements:

  • Minimum 2 years’ experience leading digital marketing activities in a B2B/B2G environment
  • Hands on experience with multiple platforms and tools (e.g. Marketing Automation, LinkedIn, Facebook, Website Analytics, SM Management)
  • Demonstrated ability to work cross-functionally within a team-oriented environment.
  • Methodological and organized
  • Self-motivated, enthusiastic, and independent
  • Excellent time management skills
  • Detail oriented, tech savvy self-starter
  • Native or native level English – an advantage
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